Privacy Policy

We collect information you voluntarily provide to us as well as information gathered automatically during your interaction with our services.

• Personal Identification: Name, address, phone number, and email address provided during purchase or enquiry.
• Transaction Data: Details of jewellery purchased, exchange records, and payment history.
• KYC Documents: Government-issued identification required for gold purchases as per regulatory norms.
• Communication Records: Messages, emails, and enquiries submitted through our contact channels.
• Website Usage: IP address, browser type, pages visited, and time spent on our website.

We use your information solely to serve you better and to comply with applicable laws.

• Processing purchases, exchanges, and returns.
• Sending invoices, receipts, and transaction confirmations.
• Notifying you about new collections, offers, and events (with your consent).
• Improving our products, services, and showroom experience.
• Complying with legal obligations under the Prevention of Money Laundering Act and GST regulations.
• Responding to your queries and resolving disputes.

We do not sell, rent, or trade your personal information. We may share your data only in the following circumstances:

• Regulatory Authorities: As required by law, court orders, or government mandates (e.g., Income Tax Department, PMLA reporting).
• Service Providers: Trusted partners who assist in payment processing, IT services, and logistics — bound by confidentiality agreements.
• Business Transfer: In the event of a merger or acquisition, your data may be transferred under equivalent protections.

We implement industry-standard security measures — including encryption, secure storage systems, and restricted access controls — to protect your personal information from unauthorised access, alteration, or disclosure.

Physical records are kept in secured premises. Digital records are protected by password authentication and periodic security audits.

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law. Transaction records may be retained for up to seven years as mandated by financial regulations.

Subject to applicable law, you have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete data.
• Withdraw consent for marketing communications at any time.
• Request deletion of your data where legally permissible.

To exercise any of these rights, please contact us using the details below.

Our website may use cookies and similar technologies to enhance your browsing experience, analyse site traffic, and personalise content. You may disable cookies through your browser settings, though this may affect certain functionality of the site.

We reserve the right to update this Privacy Policy from time to time. Any significant changes will be communicated via our website or in-store notices. We encourage you to review this policy periodically.